Baseline Magazine Website Review

baseline (www. baseline. mag) is an online resource and special busy online magazine for people who ar working(a) in IT departments of companies, IT companies, and tied(p) mere enthusiasts in the field. As the put describes itself, baseline is a resource position for development technology, planning, implementation and IT solutions for business.The home rogue utilizes a three-column, modify layout with a cool-to-the-eyes orange and maroon composition against a white background. Article titles and links, meanwhile, be encoded in blue.The same color organization is used in all subdirectories although the last menti peerlessd pages are less eye-catching than the chief(prenominal) page, usually a simple one-column demonstration of text and art. The whole home page looks same(p) the usual e-zine that because baseline is an training-driven site, it does not characteristic photos and animated graphics to capture the readers attention. It focuses on content so that it relies on foxy text presentation in various font sizes to show the readers the level of relevance of a featured article as determined by its editors. I browsed close to the site to sample their articles.I read its principal(prenominal) headline, USEC puts energy into virtualization, a story approximately the move of uranium supplier USEC towards server virtualization to optimize its service and offer cut cost. Like most online magazines, Baselines articles feature options for the reader to rate, share and transfer a prin anovulatory drugle or PDF magnetic declination of the article. Meanwhile, a Related Content stripe to the right encouraged me to click on and read to a greater extent articles. A feature worth mentioning are the 8 base tabs located just below the site banner. Baseline divides the contents of its site into eight categories (Compliance, Intelligence, IT Management, etc.) and I think this is helpful to anyone who would like to read articles on specific cate gories only. A click on the desired tab generates a list of articles on the category, two new and archived. Another aspect I found interesting was a streaming line of text on snuff it of the page announcing digital events. Furthermore, just when I am ready to conclude that Baseline online magazine is pure boring text, I happen upon news presented in movie (a news item about the take for smooth upgrade to Windows Vista, among others) and another one in slideshow format (an article enumerating the 8 ways by which technology has changed sports).Baseline has a printed version. A portion of the homepage shows a redress of its latest issue and the articles inside, which could also be read online. However, even if access to the site is free to readers, the online version obviously earns more for the company judging by the big(a) advertisements of well-known IT companies. Some articles are even sponsored or have been produced by an advertizer and not Baseline itself.There are ad box es, links, texts, and graphics enticing the reader to blockage out IT-related products or services. There are even Google ad boxes. The sites major sponsor, IBM, is prominently displayed in an ad box on the home page. Overall, Baseline is a veritable resource for the IT specialist or enthusiast who would like to be updated on the latest on information technology although the site owners specifically inclination to reach IT businesses and IT department employees as its articles ever so tend to relate both IT and business.IT businesses and departments of companies would earn from reading the articles, keep them updated with the latest trends on the market, and even help them look for their ironware and software system needs for their several(prenominal) business through the sites well-known advertisers. The site contains specialized information and has a limited target consultation, but Baseline is a complete and in truth good site for this particular audience group. Reference Baseline. Electronic magazine. Accessed on may 6, 2009. www. baselinemag. com.